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21 March 2017
W Hotels announces new property in Marbella
According to industry sources, W Hotels will manage one of the properties in the beach front area of El Real de Zaragoza, in Las Chapas, well known for its splendid beaches. The agreement signed between W Hotels parent Starwood Hotels & Resorts and institutional investor Platinum Estates from Hong Kong, foresees to open the property in 2019.
The news is in line with the continuous improvement of quality of the hospitality sector in the bustling town, attracting more and more visitors, year by year, since 2013.
According to Mr Bernardo Retana, an ex Starwood Hotels associate and founder of Otium Residences "the announcement of the brand is a great addition to the town. Marbella really needs the international luxury hotel operators to come into the market, as it will improve the perception of the destination and attract more visitors through the distribution networks of large operators such as Starwood/Marriott etc."
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